XX房地产项目可行性研究

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XX房地产项目可行性研究 1 项目总论...............................................................................................................9 1.1 建设项目概况.....................................................................................................9 1.2 建设项目的必要性...............................................................................................9 1.3 可行性研究结论及建议.....................................................................................10 1.4 可行性研究的编制依据.....................................................................................10 2 市场分析.............................................................................................................11 2.1 宏观经济形势分析..............................................................................................11 2.2 房地产市场分析.................................................................................................14 2.3 西安市房地产市场分析.....................................................................................19 2.4 SWOT分析.........................................................................................................39 2.5 项目的市场定位.................................................................................................40 3 项目建设条件.....................................................................................................41 3.1 项目建设的用地条件.........................................................................................41 3.2 项目建设自然条件.............................................................................................41 3.3 市政配套条件.....................................................................................................41 4 项目规划设计方案.............................................................................................42 4.1 设计指导思想及设计特点.................................................................................42 4.2 总平面设计.........................................................................................................42 4.3 建筑设计.............................................................................................................43 4.4 结构设计.............................................................................................................43 4.5 经济技术指标.....................................................................................................43 5 项目的实施进度.................................................................................................45 6 项目的销售方案策划.........................................................................................47 6.1 销售策略.............................................................................................................47 6.2 销售期营销计划.................................................................................................51 6.3 营销方案媒体的选择与分析.............................................................................52 6.4 销售价格的市场定位（采用市场法）.............................................................53 6.5 销售实施计划.....................................................................................................55 7 项目总投资估算.................................................................................................56 7.1 估算依据和原则.................................................................................................56 7.2 总投资估算.........................................................................................................56 7.3 总投资资金来源.................................................................................................57 8 项目财务评价.....................................................................................................58 8.1 赢利能力分析.....................................................................................................58 8.2 财务平衡及偿债能力分析.................................................................................58 8.3 不确定性分析.....................................................................................................58 9 项目综合评价及结论.........................................................................................62