凯捷：数据化转型问题和挑战(英文 32 页)

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Understanding digital mastery today Why companies are struggling with their digital transformations

了解当今为什么公司正在努力应对数字转型掌控

Introduction

There is no doubt that organizations understand the importance of digital transformation. Worldwide spending on digital transformation technologies – hardware, software, and services – is expected to cross the $2 trillion mark by 2021.1 The investment commitment to putting the infrastructure in place is not in question. 

But, are organizations turning these investments into successful transformation journeys? In our 2012 research with the MIT Center for Digital Business, we established that a high-performing cohort of organizations – digital masters – outperformed their peers in every industry.2 Six years on we undertook new research to gauge whether large organizations have mastered the art and the science of digital transformation. 

We surveyed more than 1,300 executives in over 750 global organizations and interviewed senior executives responsible for their organizations’ digital transformation programs. 

Six years after our original research, organizations have had time to build capability and experience in driving digital transformation and one would expect the level of digital mastery to have progressed from 2012. However, our research does not find a clear advancement. Organizations are still struggling to turn their investments into business successes. This might reflect the difficulty for organizations to adapt to the dizzying pace of change in technology innovation (e.g., artificial intelligence, internet of things, automation). Moreover, business model disruptions in many industries are challenging traditional value-chains. But, it could also be that organizations were overly optimistic in 2012 and have now realized the magnitude of the challenge, coupled with rising expectations of markets, employees,  and customers. 

In this report, we focus on three key areas:

• An assessment of how organizations have progressed with their digital transformations in the last six years 

• The major challenges that organizations face as they implement their digital transformations 

• Key recommendations for how organizations can sustain their digital transformation journeys based on what digital masters do differently today.

介绍

毫无疑问，组织理解数字转换的重要性。到2021年1月，全球在数字转换技术——硬件、软件和服务——上的支出预计将超过2万亿美元。建立基础设施的投资承诺毫无疑问。

但是，组织是否正在将这些投资转化为成功的转型之旅？在我们2012年与麻省理工学院数字商务中心的研究中，我们发现，一群表现出色的组织——数字大师——在各个行业都超过了他们的同行。2六年后，我们进行了新的研究，以评估大型组织是否掌握了数字转型的艺术和科学。

我们调查了750多个全球组织的1300多名高管，并采访了负责组织数字转型项目的高管。

在我们最初的研究六年后，组织有时间建立推动数字转型的能力和经验，人们预计数字掌握水平将从2012年开始提高。然而，我们的研究没有发现明显的进展。组织仍在努力将投资转化为商业成功。这可能反映出组织难以适应技术创新(例如人工智能、物联网、自动化)中令人眼花缭乱的变化速度。此外，许多行业的商业模式中断正在挑战传统价值链。但是，也可能是组织在2012年过于乐观，现在已经意识到挑战的严重性，同时市场、员工和客户的期望也在上升。

在本报告中，我们重点关注三个关键领域:

• 评估组织在过去六年中如何进行数字转型

• 组织在实施数字转换时面临的主要挑战

• 基于当今数字化管理的不同表现，就组织如何维持其数字转型之旅提出了关键建议。