贝恩：2017年全球奢侈品行业研究报告(英文 46 页)

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目录

EXPERI(M)ENT(I)AL

LUXURY "X" FACTOR: EXPERIMENTING WITH EXPERIENCES KEY

TO SUCCEED IN PERSONAL LUXURY

HEALTHIER

AFTER 2016 REBOOT, 2017 "NEW NORMAL": POSITIVE GROWTH, YOUNGER

CUSTOMERS, HIGHER VOLUMES, LOCAL CUSTOMERS BACK EVERYWHERE

UNIVERSAL

"LOCAL TOURIST" AS THE UNIVERSAL CUSTOMER: ALMOST ALL NATIONALITIES

AND GEOGRAPHIES GROWING (ESP. CHINESE AND CHINA)

ECOSYSTEMIC

EVOLUTION TOWARDS AN ECOSYSTEM OF CHANNELS AROUND THE CUSTOMER,

WITH ONLINE PLAYING A LEADING ROLE

POST-ASPIRATIONAL

TRADITIONAL MARKET SEGMENTATION LOSING RELEVANCE: BRANDS NEED TO

INTERPRET CUSTOMER ASPIRATIONS WHILE STAYING TRUE TO THEIR OWN DNA

CURATED

DELIVERING CONTENT, INSPIRATION AND ENGAGEMENT THROUGHOUT

TOUCHPOINTS WILL BE KEY TO WIN

POLARIZED, PROFITABLE,

EVOLVING

WINNERS VS. LOSERS, YET ALL CONSISTENTLY PROFITABLE; ARE THE

ECONOMICS OF THE INDUSTRY EVOLVING?