麦肯锡：新兴技术如何影响创意经济？( 英文 26页)

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The impact of emerging technologies on the creative economy

Contents

3 Executive summary

4 Foreword

5 Project context

6 Report findings

6 Artificial intelligence is changing value chains for creative content

6 Immersive technology is transforming creative experiences

7 The creative economy and the platform economy are converging

8 A rebalancing of interests

9 Technology deep dives

9 AI and the creative economy

11 Recommendations

12 Augmented/virtual reality and the creative economy

16 Recommendations

17 Blockchain and the creative economy

18 Recommendations

19 Appendix

19 Project workshop survey results

20 Acknowledgements

21 Contributing experts

22 Endnotes