麦肯锡2017服装首席采购官调查报告(英文 40 页)

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McKinsey Apparel CPO Survey 2017

加强数字化采购工作可以帮助服装企业转型。采购主管的调查显示了趋势和机会

This report presents their outlook for the future – interwoven with our own interpretation and experience from our client work – under four headings:

这份报告展示了他们对未来的展望——与我们对客户工作的理解和经验交织在一起——以下四个方面:

Sourcing in an uncertain world: the macrostate at play. Apparel executives must continue dealing with a volatile, fast-changing environment along with heightened competition and increasingly savvy consumers. That is driving an urgent search for greater efficiency and flexibility along the end-to-end sourcing chain.

在一个不确定的世界里寻找:宏观状态在发挥作用。服装行业的高管们必须继续应对动荡、快速变化的环境，同时还要应对竞争加剧和消费者日益精明的问题。这就推动了在端到端采购链上寻找更大的效率和灵活性的迫切需要。

In search of the sourcing caravan’s next stop. In recent decades, apparel buyers have relentlessly shifted sourcing to lower-cost countries – “the next stop of the sourcing caravan. ” Today, the search for the caravan’s next stop is as active as ever, but there are new dynamics at play. Some traditional low-cost countries are losing their attractiveness, while sourcing executives are showing keen interest in newer markets – particularly Vietnam, Myanmar, and Ethiopia. As companies seek to step up their agility, however, there is also fresh focus on proximity sourcing and re-shoring.

寻找采购供应商的下一站。近几十年来，服装买家不断地将采购转向成本更低的国家——“采购商队的下一站”。“今天，对车队的下一站的搜索和以往一样活跃，但也有新的动态。一些传统的低成本国家正在失去吸引力，而采购经理人则对新兴市场表现出浓厚的兴趣——尤其是越南、缅甸和埃塞俄比亚。然而，随着企业寻求提高自身的灵活性，人们也开始关注近距离采购和回流。

Digitization – “the next sourcing country. ” Digitization could enable apparel companies to achieve a step change in performance, transform to a customer-centric operating model, and create transparency throughout their global supply chains. As one participant at McKinsey’s 2016 Apparel Sourcing Roundtable put it: “Digitization will be the next sourcing country. ” But the apparel industry is still at the beginning of its digitization journey: companies need to accelerate digitization and integrate it into their broader transformation. Those that succeed will break down silos between sourcing and product development, shorten lead times, lower costs, and increase transparency to manage sustainability.

数字化——“下一个采购国”。“数字化将使服装公司能够在业绩上取得一个进步，转变为以客户为中心的运营模式，并在整个全球供应链中创造透明度。正如麦肯锡2016年服装采购圆桌会议的一名与会者所言:“数字化将成为下一个采购国家。“但服装行业仍处于数字化进程的初期:企业需要加速数字化，并将其整合到更广泛的转型中。那些成功的公司将打破在采购和产品开发之间的鸿沟，缩短交货期，降低成本，并提高管理可持续性的透明度。

The future of sourcing. While the industry will face continued volatility and complexity, the sourcing executives we surveyed also expressed hope that they could achieve mastery in this uncertain environment. Digitization will support them in improving predictability, efficiency, decision making, and accuracy – not just in sourcing, but throughout their business. The time to start is now.

采购的未来。尽管该行业将面临持续的波动和复杂性，但我们调查的采购主管们也表示，希望他们能在这个不确定的环境中取得成功。数字化将帮助他们提高可预测性、效率、决策和准确性——不仅仅是在采购方面，而是在整个业务中。现在是开始的时候了。