2017年黑色星期五购物报告(英文 18 页)

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Black Friday 2017 Shopping Report:Consumer sentiment is riding high

Executive summary

Marking the unofficial start of the Christmas shopping season, Black Friday falls on the day after the American Thanksgiving public holiday – a day when US retailers traditionally offer hefty discounts designed to tempt families into stores to pick up bargains.

In recent years, UK retailers have followed the lead of their US counterparts, offering in-store and online promotions and deals designed to capture the imaginations and wallets of consumers in the run up to Christmas.

This year’s Black Friday shopping extravaganza falls on 24 November 2017. As retailers on both sides of the Atlantic prepare to gear up for the event, the Black Friday 2017 Shopping Report provides deep insights into consumer expectations surrounding Black Friday – alongside a detailed snapshot of their shopping intentions and potential behaviors on the day.

This year’s survey examines:

•Consumer sentiment toward Black Friday – whether consumers intend to shop and, if so, their motivations for doing so

•The top product categories consumers propose to shop – evaluating what’s trending with consumers and how much they anticipate spending compared to last year

•Online, in-store or both – fuelled by the drive to get a bargain, will the convenience and ease of digital channels win out over shopping in the physical store?