亚太元宇宙白皮书( 英文 39页)

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Contents

Foreword 1

Conception 4

Conception from a Technological Perspective: The Essence of the Metaverse 5

Three Transitions from Traditional Internet to the Metaverse 6

Transition 1: The transition in media access delivers a more immersive and natural HCI/HMI experience 7

Transition 2: The conceptualization of digital natives (user transition) determines the future of the metaverse 8

Transition 3: The Web 3.0 definition of data rights is likely to alter how platforms create value 9

An Illustration of the Metaverse 10

Creation 12

Three Forces Integrating Virtuality with Reality that Create the Metaverse 13

Creativity: Accelerating the creation of the virtual world 13

Connectivity: Realizing the connection between digital and physical worlds 13

Integration: Pushing the integration of virtuality and reality and intelligent development of the metaverse 14

The Three Infrastructures that Consolidate Metaverse Productivity 14

Engine: A low-threshold and cross-terminal creation environment 14

Algorithm: Accelerating "creation," achieving "connection" and promoting "integration" 15

Computing power: Supporting the massive computation of the metaverse 15

Empowerment 16

SenseMARS Mixed Reality Platform: Engine Infrastructure that Creates and

Designs the Metaverse 17

SenseMARS Avatar: "We/us" in the metaverse 18

SenseMARS Agent: "They/them" in the metaverse 19

SenseMARS Reconstruction: Digital reconstruction of the physical world 19

SenseCore Universal AI Platform: Supporting the algorithms and computing

power infrastructure of the metaverse 20

Cases 22

Case 1: Asia's "unmanned" help desk created by AEON 23

Case 2: Zepeto - Custom avatars through rapid face molding 25

Case 3: AR Navigation at Suvarnabhumi Airport, Thailand 25

Case 4: Watching games via AR interaction in a Japanese baseball stadium 27

Case 5: Riyadh Season's immersive AR journey 28

Case 6: Schwarzkopf - AR hair-dyeing trial 31

Case 7: AR Digital cultural and creative platform 32

Epilogue 33

内容

前言 1

构想 4

技术视角的构想：元宇宙的本质 5

从传统互联网到元宇宙的三个转变 6

转变 1：媒体访问的过渡提供了更加身临其境和自然的 HCI/HMI 体验 7

转变 2：数字原住民的概念化（用户过渡）决定了元宇宙的未来 8

过渡 3：Web 3.0 对数据权利的定义可能会改变平台创造价值的方式 9

元宇宙的画像 10

创造 12

三种力量将虚拟与现实相结合，创造了元宇宙…… 13

创造力：加速虚拟世界的创造 13

连接性：实现数字世界和物理世界之间的连接 13

融合：推动虚实融合和元宇宙智能发展 14

巩固元宇宙生产力的三个基础设施 14

引擎：低门槛、跨终端的创作环境 14

算法：加速“创造”，实现“连接”，促进“融合” 15

计算能力：支持元宇宙的海量计算    15

赋权 16

SenseMARS 混合现实平台：创建和设计元宇宙的引擎基础设施    17

SenseMARS Avatar：元宇宙中的“我们/我们”    18

SenseMARS 代理：虚拟世界中的“他们/他们”    19

SenseMARS 重建：物理世界的数字重建    19

SenseCore 通用 AI 平台：支持元宇宙的算法和算力基础设施    20

案例   22

案例一：永旺打造的亚洲“无人”服务台  23

案例 2：Zepeto - 通过快速面部塑造定制化身 25

案例 3：泰国素万那普机场的 AR 导航 25

案例 4：在日本棒球场通过 AR 互动观看比赛 27

案例 5：利雅得 Season 的沉浸式 AR 之旅 28

案例6：施华蔻——AR染发试验31

案例7：AR数字文创平台 32

结语 33