波士顿：借助 GenAI 从潜力到利润(英文 18 页)

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From Potential to Profit with GenAI

BCG’s survey of 1,400+ C-suite executives reveals that GenAI is quickly changing the way companies do business—but 90% of leaders are still waiting for it to move beyond the hype or pursuing limited experimentation.

2023 marked a turning point for AI. ChatGPT, OpenAI’s wildly popular chatbot, became one of the fastest-growing web platforms of all time and now receives 1.5 billion visits every month. Bing Chat, Bard, and other generative AI (GenAI) competitors quickly followed.

While almost all executives now rank AI and GenAI as a top-three tech priority for 2024, 66% of leaders are ambivalent or dissatisfied with their progress on AI and GenAI—and only 6% have begun upskilling in a meaningful way. How can executives set up their organizations to seize the business opportunities that GenAI offers?

To answer this question, we surveyed 1,400+ C-suite executives in 50 markets and across 14 industries. Their responses provided us with a number of insights.

BCG 对 1,400 多名高管进行的调查显示，GenAI 正在迅速改变公司开展业务的方式，但 90% 的领导者仍在等待它超越炒作或进行有限的实验。

2023 年是人工智能的转折点。 ChatGPT 是 OpenAI 广受欢迎的聊天机器人，已成为有史以来增长最快的网络平台之一，现在每月的访问量达到 15 亿次。 Bing Chat、Bard 和其他生成式人工智能 (GenAI) 竞争对手也迅速跟进。

尽管现在几乎所有高管都将人工智能和 GenAI 列为 2024 年的三大技术优先事项，但 66% 的领导者对其在人工智能和 GenAI 方面的进展感到矛盾或不满意，而且只有 6% 的领导者已经开始以有意义的方式提升技能。高管们如何建立自己的组织来抓住 GenAI 提供的商机？

为了回答这个问题，我们对 50 个市场、14 个行业的 1,400 多名高管进行了调查。他们的回答为我们提供了许多见解。