德勤：游轮行业分析报告( 英文 16 页)

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The next generation of cruise passengers has embarked

Personalized cruises sail away with profits

Contents

Introduction 3

Setting the stage: Cruise industry dynamics 4

The basics never go out of style 5

Enhanced experience sets you apart 6

Improvements beyond the “new” basics 7

Calling for more power 9

Investing in delight 10

It all starts with knowledge 11

Transform passenger experience 12

Use digital to enhance interactions 13

Where to begin 14