普华永道：中国宠物发展机遇分析( 英文 23页)

提要

The Chinese pet market has been growing rapidly, thanks to the fast-rising pet ownership driven by a younger generation of modernized and digitized pet owners. Going forward, this growth is projected to continue - if not accelerate - and will be driven by a continued rise in pet ownership, an evolution in pet owner profile as well as a trend towards ‘trading up’.

Pet food is the primary driver of this growth and is the most investment-ready segment. The competitive landscape in the pet food market is highly dynamic, with the coming years critical in shaping winners and losers. As a result, there has been increasing M&A and attention in the sector. There are still lots of gems to acquire but fast action is required to capitalise on this next phase of growth.

得益于年轻一代的现代化和数字化宠物主人的带动，宠物拥有量的快速增长，使中国的宠物市场发展迅速。 展望未来，这种增长预计将持续-如果不是加速的话-将受到宠物拥有量持续增长，宠物拥有者形象的演变以及“向上交易”趋势的推动。 宠物食品是这一增长的主要驱动力，也是最易于投资的领域。 宠物食品市场中的竞争格局是高度动态的，未来几年对于塑造赢家和输家至关重要。 结果，该领域的并购和关注度不断提高。 仍有许多宝石可以获取，但是需要采取快速行动，才能充分利用下一阶段的增长。

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