麦肯锡：2030年汽车软件和电子市场报告( 英文43 页)

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Automotive software and electronics 2030

Mapping the sector’s future landscape

Table of contents

Introduction and key insights 6

1. Software and electronics will outgrow the automotive market 9

1.1 The software and electronics architecture in vehicles will see a major evolution 10

1.2 ACES trends and the architecture evolution will result in significant growth in the

automotive electronics and software market 12

2. Key drivers of the automotive sector’s changing landscape 15

2.1 Software: the global automotive software market will show dynamic growth 16

2.2 Electronic control units/domain control units: convergence of electronic

control units will open up a new market for domain controllers 19

2.3 Sensors: autonomous driving will be the primary trigger for sensor demand 23

2.4 Power electronics and harnesses: transition to EVs will enable the formation

of a new market 26

3. Disruptive trends along the industry’s long-established value chains 29

3.1 New technologies are breaking up the “power dynamic” of traditional

relationships between OEMs and tier-1 suppliers 30

3.2 Separation of hardware and software is leading to new sourcing models 31

3.3 New companies are entering the playing field in nontraditional and

automotive areas 31

3.4 New partnerships and cooperation models are emerging – primarily for

software- and electronics-related topics 34

4. Building blocks for mapping your automotive software and electronics strategy 35

4.1 Strategic considerations for each automotive player archetype 36

4.2 First steps for all players in navigating the changing landscape 38

Appendix 39

Key aspects of the market models 39

List of abbreviations 41

Definitions 42

Important notice 43