2016中国医学事务现状分析及未来展望(英文 18 页)

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本报告分析了"2016中国医学事务"调研的结果，总结中国医疗健康行业中影响医学事务的大趋势，并阐述了医学事务部门在当今的市场环境下如何应对这些大趋势的几个切实可行的应对战略。

核心观点/主要成果

“互联网+”、“精准医疗”、“分级诊疗”、“合规管控”、以及“医药价格改革”等市场变化促使制药企业重新审视其商业战略重点，遵从以科学为本的商业原则。在当今市场环境下，医学事务部门在商业推展议程中扮演着越来越重要的角色。

医学事务部门的职能得到不断的拓展与深化，其跨部门的职能特点越来越明显

医学事务部门与利益相关者通过线下、线上多种渠道紧密合作，线上渠道受投资青睐

医学事务部门的团队扩张迅速，从业人员有定制化的关键业绩指标，并定期接受有针对性地专业培训

此外，外部合作、数据收集、医学信息交付等医学事务领域的创新，为企业的商业价值创造注入新鲜血液。

Table of contents

1. Recent trends in China Medical Affairs

A. Internet +

B. Precision Medicine

C. Grading Diagnosis & Treatment Systems

D. Compliance Control

E. Drug Pricing

2. Outcomes from China Medical Affairs Survey 2016

A. Medical Affairs has evolved to undertake a number of

diverse roles and is becoming increasingly cross-functional

B. Medical Affairs continues to utilize both offline and online

channels to engage external stakeholders; online channels

are gaining significance with varying degrees of investment

support

C. Medical Affairs monitors performance of its expanding

workforce by devising function-specific KPIs; targeted

trainings are also provided to uplift capabilities

3. Road Ahead for Medical Affairs in China