毕马威：家族企业制胜新冠疫情影响之道( 英文 60页)

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Mastering a comeback

How family businesses are triumphing over COVID-19

Table of contents

01 Mastering a comeback

02 Executive summary

08 The impact of COVID-19 on family businesses globally

12 From impact to action

18 Absorbing the financial shock of COVID-19

10 Sector and regional impact

20 Putting purpose and values to work

24 Three key strategies:Preparing for a comeback

32 Making the strategy choice:Two key factors

33 Four family business personas

34 The Family Corporation

38 The Family Consortium

42 The Family Enterprise

46 The Family Venture

48 One size does not fit all

50 Methodology

52 Acknowledgements

目录

01卷土重来

02执行摘要

08 COVID-19对全球家族企业的影响

12从影响到行动

18吸收COVID-19的财务冲击

10行业和区域影响

20将目标和价值观付诸实践

24三种关键策略：为卷土重来做准备

32做出策略选择：两个关键因素

33四个家族企业角色

34家庭公司

38家庭联合会

42家族企业

46家庭创业

48一种尺寸不适合全部

50方法论

52致谢