消费品和零售行业2023年消费者行为追踪(英文 62页)

---

Contents

This report explores five broad themes:

01 Consumers have changed their purchasing patterns in light of the rise in cost of living and expect companies to help them through this difficult time

02 The cost-of-living crisis has resulted in a decline in store visits and online shopping

03 Many consumers are concerned about stockouts, especially of essential products

04 Delivery and fulfillment are still more important than in-store experiences

05 Social media influencers are on the rise and wield increasing power over consumer decision-making

We close this report by specifying the key actions for brands and retailers to ride through the ongoing shifts in consumer behavior.

内容

本报告探讨了五个广泛的主题：

01 生活成本上涨，消费者改变购买方式，期待销售企业助其渡过困难时期

02 生活成本危机导致实体店客流量和网购下降

03 许多消费者担心缺货，尤其是必需品

04 交付和履行仍然比店内体验更重要

05 社交媒体影响者正在崛起，对消费者决策的影响力越来越大

我们通过指定品牌和零售商应对消费者行为持续变化的关键行动来结束本报告。